Advanced Midjourney:
Expanding the Imaginative Powers of Architects
This 4-hour online workshop is tailored for architects aiming to expand their imaginative capabilities using Midjourney, an advanced AI tool. Participants will explore in-depth features of Midjourney, learning how to integrate AI seamlessly into their design processes. Midjourney is not just about the "/Imagine" command; there's much more to discover to harness its full potential. Through hands-on activities, case studies, and collaborative projects, attendees will enhance their ability to create innovative and imaginative architectural designs. Join us to push the boundaries of traditional architecture and embrace the future of design with AI.
Workshop Overview:
Why it is important:
In an era where technology rapidly evolves, integrating AI into architectural design is crucial for staying ahead. Every big architectural company is implementing this tool into their workflow, and it is a skill any designer should have in their CV. Midjourney offers powerful tools that can transform traditional design approaches, enhancing creativity and innovation. This workshop equips architects with the skills to leverage AI, leading to more imaginative and effective design solutions.
What will you learn:
Mentors
Riccardo Piazzai
Architect & Strategic Leader in BIM, Digital Twins, and AI, with international experiences in Italy, Japan, and Denmark. Instrumental in driving digital strategies for industry leaders like Schmidt Hammer Lassen, Perkins & Will, and Mario Cucinella Architects, bridging the gap between technology and design.
He is deeply interested in the intersection between design, digital technology, and entrepreneurship as an opportunity to foster equality, sustainability, and future-ready thinking. Since 2017, he has been immersed in Computational Design and BIM, particularly in data-driven design workflows within a strategic framework.
Programme
Prompt Engineering
Introduction to Advanced Prompt Techniques:
- Crafting effective prompts for specific architectural outcomes
- Exploring parameters and customization for detailed control
- Process and Methods
Techniques for Style and Content Control:
- Integrating thematic elements and context into prompts
- Balancing creative freedom with design constraint
- Syntax and Design vocabulary
Deep Dive into Midjourney
Exploring Advanced Features:
- Customizing Midjourney outputs for architectural applications
- Utilizing style transfer and content enrichment tool
Case Studies:
- Commands
- Parameters
Integrating Midjourney in the Design Process
Workflow Integration:
- Steps to incorporate Midjourney from initial concept to final design Intent
- Strategies to keep consistency
Enhancing Traditional Methods:
- AI Descriptive Design and Element of Surprise
- Iterative design development with AI feedback
Real Case Scenario
Hands-On Activity:
- Detailed walkthrough of a real-world architectural project using Midjourney
- Generating site-specific designs and contextual relevance
- Tailoring designs to client needs using AI insights
- Participants apply learnings to a hypothetical real-world scenario
Important info:
Important Info:
- It is advisable to have active plans for the following tools: Midjourney, Prome AI, Krea AI and Runway. This tools covered have free versions, except for Midjourney.
- Basic knowledge of interior design and architecture is recommended.