We are a
Performance Design
Agency
We specialize in AI, Digital Technology and Design Leadership offering Training, Strategic Advisory and Creative Services
for Individuals and Organizations in the AEC industry.
.webp)
Our Mission
We are dedicated to integrating Design Technology, Scandinavian Design Principles and AI to empower future Design Leaders.
Our mission is to enhance the potential of individuals and SMEs, ensuring they thrive in a digital-first world through innovation, continuous learning, and personal growth.
We strive to make design technology universally accessible, fostering its role in shaping environments and democratizing its use for impactful, sustainable decisions in our physical and digital spaces.
.webp)
Our Story
In late 2022, Riccardo Piazzai and Tiago Pereira—two seasoned professionals in design leadership and digital technology — set out on an entrepreneurial journey.
Recognizing the transformative potential of emerging technologies like artificial intelligence, robotics, immersive realities, and digital twins, they envisioned a future where Generative AI drives innovation and reshapes business models.
After a year of extensive applied research, they founded NORDFY, a forward-thinking Performance Design Agency specializing in AI-driven design processes. NORDFY is committed to partnering with clients to build intelligent, AI-powered systems that not only enhance design but also shape the future of the creative industry
Today, NORDFY is at the forefront of innovating traditional design methods and empowering clients to adapt to a rapidly evolving technological landscape.
Our Values
Our values are rooted in equality, inclusiveness, democratic design, sustainability, and community learning. We believe in creating impactful solutions that are rooted in simplicity, efficiency, and innovation, while fostering growth and shared collaboration.
Fields of Expertise
We bring a wealth of international experience, bridging the gap between technology and design.
We are dedicated to empowering individuals with foresight and design expertise, ensuring excellent performance in a tech-driven market.
01
Digital Transformation Strategy
02
BIM Strategy & Automated processes
03
Next Generation Design Leadership
04
AI-Powered Design
Who we are
Riccardo
Creative Architect and Design Technology Specialist with expertise in BIM, Digital Twins, and AI for the built environment. He currently leads the BIM strategy for the Landscape Department at BIG – Bjarke Ingels Group, where he also acts as the AI local representative in the Copenhagen office, helping shape the company’s global digital direction.
With over eight years of international experience across Italy, Japan, and Denmark, Riccardo has contributed to projects at leading firms such as Schmidt Hammer Lassen, Perkins&Will, and Mario Cucinella Architects. His work bridges design, coordination, and strategy — developing data-driven workflows that connect creative intent with digital precision.
Riccardo’s approach lies at the intersection of design, technology, and innovation. He sees emerging tools not just as enablers of efficiency, but as catalysts for sustainable, inclusive, and future-ready design practices.
Tiago
With over 20 years of international experience in design, strategy, and innovation—including leadership roles as Partner at Schmidt Hammer Lassen and Design Principal at Perkins&Will—Tiago brings a distinctive blend of strategic insight and creative leadership.
As Co-Founder and AI Strategy Lead at NORDFY, he helps companies and individuals harness the potential of generative AI by integrating it into daily workflows, creative practices, and decision-making processes.
Tiago advises founders, partners, and leadership teams on moving beyond experimentation—embedding AI into business models, team culture, and long-term strategy. He also guides teams in developing the right mindset and skillset to adopt AI effectively and elevate their core competencies.