Designing Brand Stories Through
AI-Powered Visuals and Experiences

the—extension is a new Italian beauty line built around a two-step ritual—Mousse Detergente followed by Crema Doppia Idratazione—to extend skin’s moisture window well beyond the daily norm. We crafted a visual universe that feels both clinical and sensual: plum-hued packaging with subtle radial graphics, warm bathroom vignettes, and AI-generated talent whose real-skin texture underscores authenticity. The campaign’s core idea, “Hydration in Two Acts,” turns cleansing and moisturising into a narrative sequence for social, OOH, and e-commerce assets.

The concept explores

1. Science-Backed Beauty – ingredient call-outs framed like minimalist infographics.
2. Ritual Storytelling – step-one / step-two choreography that’s easy to follow and highly shareable.
3. Colour-Material Finish – deep plum + soft matte laminates signal premium yet approachable.
4. AI-Enhanced Efficiency – synthetic models & dynamic lighting let us iterate dozens of SKUs and scenes overnight.

The result is a launch package that feels modern Italian: precise, warm, and quietly luxurious.

What happens when a heritage ice-cream sticks brand and the world’s most storied space agency chase pleasure at the edge of physics? Magnum × NASA “Black Hole” re-imagines deep-space phenomena as a sensorial treat: a matte-black chocolate shell hiding a molten caramel core that “draws you in.” We developed an irreverent launch campaign that sends astronauts to the corner store, lines freezer doors with swirling singularities, and treats the ISS as a tasting room — all through generative-AI world-building.

The concept explores

1. Cosmic Indulgence – flavour and texture metaphorically linked to gravitational pull.
2. Astronaut Everyday – mundane retail scenes collide with space suits, grounding the fantasy.
3. Adaptive Visual System – black-to-orange accretion-disc gradient scales from packaging to OOH and motion.
4. Phygital Sampling – AR “event horizons” unlock virtual bites and companion social filters.

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Salone del Mobile is the benchmark furniture fair for over six decades. For 2025 we re-framed the event with “Living Icons” — a communication system that treats each design object as a cultural protagonist. Using generative-AI tools we built a bold, modular graphic language centred on a colour-blocked sofa that scales from billboards to wayfinding and social motion. The result is a visually decisive campaign that respects Milan’s design heritage while signalling a digitally fluent future.

The concept explores

1. Design Heritage – distilling 60 years of Italian craftsmanship into a modern, typographic mark.
2. Modular Iconography – a four-block sofa symbol that adapts to any format without losing recognition.
3. City-as-Gallery – OOH takeovers, wall murals and street furniture that turn Milan into an open-air showroom.
4. Phygital Discovery – AR filters and AI-driven content packs extend the fair experience beyond the pavilion walls.

Label Rose approached NORDFY to develop a digital campaign for the launch of their pop-up store in Madrid — with only a few days to create visuals that felt bold, elegant, and cinematic.

Rather than relying on traditional photography, we used AI-powered storytelling tools to craft a short visual narrative that captured the surreal identity of the brand while reflecting the spirit of Plaza Mayor, the city’s historic square.

This fast-tracked campaign became part of a broader brand experience, linking digital storytelling with the physical space of the event.

• Product & Visual Design
• Toy Design
• Creative Direction
• AI content Creation

Emojiplant is a conceptual desk toy designed to turn small, functional interactions into memorable user experiences.

The prototype presents a smart plant pot that changes emoji expressions when the plant needs water — using playfulness and emotion to transform a mundane task into a small, delightful ritual for office workers.
At NORDFY, we crafted this narrative to demonstrate how technology, interaction design, and storytelling can add value even in the smallest touchpoints of daily life.

The core narrative explores:

1. Emotional Engagement (connecting humans and objects through digital expression)
2. Micro-Interactions (small gestures with big emotional impact)
3. Office Wellbeing (creating little moments of care in the workday)
4. Tech-Human Connection (making technology feel human and relatable)

• Product & Visual Design
• Toy Design
• Creative Direction
• AI Content Creation

VORN is a conceptual activewear collection designed to explore the intersection of performance, identity, and urban lifestyle.
We built the narrative around the idea of “Uniform Performance” — a modular collection designed for anyone, anywhere, blending technical design with everyday style.
The campaign explores:

1. Diversity (different body types, genders, and ethnicities)
2. Urban Movement (runners in city environments)
3. Product Versatility (neutral and bold colorways)
4. Human-centered Design (comfort meets performance)

The result is a campaign concept that feels authentic, inclusive, and performance-driven, perfect for a brand targeting both urban athletes and casual lifestyle consumers.

What if modular sofas felt more like building blocks—inviting users to play, create, and make it their own?
Blocks is a concept project developed by NORDFY to explore how modular furniture can be communicated not just as a product, but as a customizable, playful, and user-driven experience.

Using AI-powered visualization and product storytelling techniques, we crafted a complete digital narrative showing how color, form, and flexibility could redefine the sofa market for modern, design-conscious consumers.